During Black History Month, Canadians typically learn about major American change-makers and icons such as Martin Luther King Junior or Rosa Parks. But this year, TD wanted to help Canadians celebrate their own unique Black History. So we created “OurStory”, a giant living history book that featured acts large and small, past and present. Our interactive storybook toured the country and encouraged thousands of participants to tell their own story, and share it with the world.
Agency - Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Creative Directors: Mario Cesareo, Sarah Rutherford
Copywriter: Alexandra Bonder
Art Director: Anton Mwewa