Culturally, when we think of legends, we think of athletes, artists or musicians. But there is an institution in Toronto, Canada that has been the home of legends for over 150 years. Its halls are filled with patients, doctors, nurses and researchers who have overcome insurmountable odds. To many, SickKids is not just a hospital, it is a place of legends.
Our campaign begins with a film highlighting the rich history of the hospital and its impossible dream to make every child a healthy child. Then shows how it has grown into a house of legends, with stories of bravery and medical breakthroughs that are as big as they come — culminating in one final push to finish what we started: to raise $1.5 billion to build a new SickKids worthy of these legends.
Agency - Cossette
Executive Creative Officers: Anthony Atkinson
Group Creative Directors: Mario Cesareo, Sarah Rutherford
Associate Creative Directors: Alene Shahnazarian, Alex Korobova, Andrew Niemira
2023 Cannes Lions - Creative Strategy - Silver
2023 Effie Awards - Health & Wellness - Silver
2023 Clio Health - Film Craft Cinematography - Silver
2023 Clio Health - Film Craft Direction - Silver
2023 Applied Arts - Copywriting for Broadcast - Winner
2023 Gerety Awards - Work for Good - TV/ Cinema - Silver
2023 Gerety Awards - Health Cut - Online Video - Silver
2023 Gerety Awards - Craft Cut - Production Design - Silver