The incredible success of SickKids VS created a unique challenge coming into 2018: the campaign was so effective at converting prospects into donors that the organization’s actual prospect list was now quite thin. A good problem to have (but a problem nonetheless), requiring SickKids to direct some funds and focus to lead generation in order to refill the potential donor database.
Agency - Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
Creative Directors: Mario Cesareo, Sarah Rutherford
Associate Creative Director: Noah Feferman
Senior Copywriter: Elijah Di Gangi
Senior Art Director: Andy Ng
Art Director: Anton Mwewa
2019 Effie Awards - Seasonal Marketing - Bronze
2019 Effie Awards - Engaged Community - Silver
2018 ECHO Awards - Best Data Inspired Targeting - Gold 2018 ECHO Awards - Best Campaign Under $250K - Gold
2018 Strategy Awards - Connection Strategy - Silver
2018 Strategy Awards - Data/Tech Strategy - Bronze
2018 CMAs - Special Award: Environics Analytics Data Marketing Award - Silver
2018 CMAs - Social Cause - Personalized Engagement - Bronze
2018 Clio Health Awards - Health & Wellness - Service & Corporate Communications Digital/ Mobile Technique - User Experience - Single - Bronze