In 2012, TD partnered with the Nature Conservancy of Canada to help protect more critical Canadian forest areas. So we created an environmentally-conscious, fully integrated campaign to launch this new initiative. We needed busy urbanites to connect with TD’s message, so we decided to bring the forest to them thanks to the latest YouTube technology.
While the original YouTube experience no longer is live, here are a few screens demonstrating how we used HTML to create an interactive forest walk.
In cinema, we broke the fourth wall thanks to surround sound and a playful dragonfly.
Agency: Twist Image
Executive Creative Director: Virginia Magaletta
Associate Creative Directors: Ian Murray & Mark Holden
Art Director: Lionel Wong
Copywriter: Jeff MacGregor/ Sarah Rutherford
2012 CMA, Silver, Digital Financial
2012 CMA, Bronze, Advertising Financial
2012 CMA, Bronze, Integrated Financial
2012 Midas International Awards, Silver, Mixed Media Campaign